1-18. Identify the key elements in McDonalds global marketing strategy. In particular, how does McDonalds approach the...

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1-18. Identify the key elements in McDonald’s global marketing strategy. In particular, how does McDonald’s approach the issue of standardization? Does McDonald’s think globally and act locally? Does it also think locally and act globally?

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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