11-9. What is the difference among ethnocentric, polycentric, and geocentric pricing strategies? Which would you recommend to...

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11-9. What is the difference among ethnocentric, polycentric, and geocentric pricing strategies?

Which would you recommend to a company that has global market aspirations?

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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