1-20. The Plan to Win initiative is built around five factors that drive McDonalds business: people, products,...

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1-20. The Plan to Win initiative is built around five factors that drive McDonald’s business: people, products, place, price, and promotion. As a student of marketing, what can you say about these factors?

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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