13. In the context of advertising, what are the primary strengths and weaknesses of the following media?
Question:
13. In the context of advertising, what are the primary strengths and weaknesses of the following media? (LO5)
a. Television
b. Radio
c. Magazines
d. Newspaper
e. Out-of-home
f. Internet
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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