13-11. On October 1, 2010, an American, Bob Dudley, replaced Tony Hayward as chief executive of BP....

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13-11. On October 1, 2010, an American, Bob Dudley, replaced Tony Hayward as chief executive of BP. Does this change surprise you?

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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