1-6. A companys global marketing strategy (GMS) is a crucial competitive tool. Discuss some of the global...

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1-6. A company’s global marketing strategy (GMS) is a crucial competitive tool. Discuss some of the global marketing strategies available to companies. Give examples of companies that use the different strategies.

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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