16-10. CEO Winterkorn intends to make VW the worlds number 1 automaker by 2018. Do you think...

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16-10. CEO Winterkorn intends to make VW the world’s number 1 automaker by 2018. Do you think this is an attainable goal, or is it an “exaggerated” or “stretch” goal designed to motivate employees?

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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