16-11. In VWs advertising, the Das Auto tagline encourages potential buyers to associate the brand with its
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16-11. In VW’s advertising, the “Das Auto” tagline encourages potential buyers to associate the brand with its German heritage.
Is this the right approach for VW?
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Shebla K
I am an MBA graduate having experience as an Assistant Professor at University level for two years. I always prepare well for a class as I believe that only if you become an ocean you can give a bucket of water. Being a teacher was not only my profession but also my passion.
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