16-15. At the end of Chapter 11, it was noted that managers of IKEA stores have a...
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16-15. At the end of Chapter 11, it was noted that managers of IKEA stores have a great deal of discretion when it comes to setting prices. In terms of the ethnocentric/polycentric/
regiocentric/geocentric (EPRG) framework, which management orientation is in evidence at IKEA?
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