17-10. Assess Cescaus response to the Greenpeace palm oil protest. Was it appropriate? What type of relationships

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17-10. Assess Cescau’s response to the Greenpeace palm oil protest.

Was it appropriate? What type of relationships should Unilever cultivate with Greenpeace and other NGOs in the future?

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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