2. Assess Cescaus response to the Greenpeace palm-oil protest. Was it appropriate? What type of relationships should

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2. Assess Cescau’s response to the Greenpeace palm-oil protest.

Was it appropriate? What type of relationships should Unilever cultivate with Greenpeace and other NGOs in the future?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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