2. At the end of Chapter 11, it was noted that managers of IKEA stores have a...

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2. At the end of Chapter 11, it was noted that managers of IKEA stores have a great deal of discretion when it comes to setting prices. In terms of the ethnocentric/polycentric/regiocentric/

geocentric (EPRG) framework, which management orientation is in evidence at IKEA?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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