2. Classify each of the following products into convenience, shopping, specialty or unsought goods: toothpaste, life insurance,
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2. Classify each of the following products into convenience, shopping, specialty or unsought goods: toothpaste, life insurance, Sharp TV, waffles, lettuce, Coach handbag, Adidas soccer studs, furniture.
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Related Book For
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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