2. Considering the trends in retailing that were presented in this chapter, what is your assessment of

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2. Considering the trends in retailing that were presented in this chapter, what is your assessment of the future direction of retailing? For example, will consumers opt for convenience and flock to the Internet, or will they retreat to neighbourhood shops and lifestyle malls, where personalized service is more important?

What is your opinion?

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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