2. Crowdsourcing is a means of starting off: a. social customer service b. customer data management c.

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2. Crowdsourcing is a means of starting off:

a. social customer service

b. customer data management

c. product/service co-creation

d. social CRM.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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