2. Describe the characteristics of the following goods: (LO2) a. Convenience goods b. Shopping goods c. Specialty

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2. Describe the characteristics of the following goods: (LO2)

a. Convenience goods

b. Shopping goods

c. Specialty goods

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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