2 Discuss whether it is possible for Gillette to standardize pricing across borders for its new fiveblade,
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2 Discuss whether it is possible for Gillette to standardize pricing across borders for its new fiveblade, Fusion. Which factors would favour price standardization and which factors would favour price differentiation?
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Related Book For 
Global Marketing A Decision Oriented Approach
ISBN: 9781408212011
4th Edition
Authors: Svend Hollensen
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