2. Examine the phenomenon of cult brands. Identify a cult brand, and present an opinion on why...
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2. Examine the phenomenon of cult brands. Identify a cult brand, and present an opinion on why the brand is so popular with the loyal consumers who buy it.
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Related Book For
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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