2. Examine the phenomenon of cult brands. Identify a cult brand, and present an opinion on why...

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2. Examine the phenomenon of cult brands. Identify a cult brand, and present an opinion on why the brand is so popular with the loyal consumers who buy it.

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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