2. How important is price (cost) in the B2B marketing equation today? Is it the most important...

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2. How important is price (cost) in the B2B marketing equation today? Is it the most important variable that influences buying decisions, or must buyers consider other aspects of the mix as being equally important? Assess the situation, and present an opinion.

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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