2. Identify a product (a good or a service) or a retail organization that uses the following...

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2. Identify a product (a good or a service) or a retail organization that uses the following marketing strategies. Provide an explanation of each strategy as it applies to the brand and company.

a. Market penetration

b. Market development

c. Product development

d. Diversification (product)

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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