2. Identify a product (a good or a service) or a retail organization that uses the following...
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2. Identify a product (a good or a service) or a retail organization that uses the following marketing strategies. Provide an explanation of each strategy as it applies to the brand and company.
a. Market penetration
b. Market development
c. Product development
d. Diversification (product)
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Related Book For
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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