2 Identify several major categories of segmentation used by Marriott. For each relate specific examples of hotel
Question:
2 Identify several major categories of segmentation used by Marriott. For each relate specific examples of hotel services tailored to various target markets.
www.marriott.com offers a brief description of thirteen brands of various Marriott hotels catering to different types of customers.
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Nyron Beeput
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Related Book For 
Global Marketing A Decision Oriented Approach
ISBN: 9781408212011
4th Edition
Authors: Svend Hollensen
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