2 IKEA has not yet explored joint venture and strategic alliances strategies. Evaluate the pros and cons
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2 IKEA has not yet explored joint venture and strategic alliances strategies. Evaluate the pros and cons regarding these two entry strategies versus the traditional IKEA entry mode of franchising.
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Related Book For
Global Marketing A Decision Oriented Approach
ISBN: 9781408212011
4th Edition
Authors: Svend Hollensen
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