2. Ingrid wants her company to expand its use of public relations. She argues that, as other...
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2. Ingrid wants her company to expand its use of public relations. She argues that, as other IMC alternatives become more expensive and , public relations should be a larger part of her company’s IMC efforts.
a. online couponing has declined
b. consumers have become more sceptical of marketing claims
c. web tracking software has become more sophisticated
d. gross rating points have become marginalised
e. commercial speech has become more effective
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Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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