2. ____________ is the set of assets and liabilities linked to a brand that add to or...
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2. ____________ is the set of assets and liabilities linked to a brand that add to or subtract from the value provided by the product.
a. Brand positioning
b. Brand licensing
c. National branding
d. Brand equity
e. Brand solvency
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Related Book For 
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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