2. Lorraine belongs to a national consumer panel created by a market research company. She regularly receives
Question:
2. Lorraine belongs to a national consumer panel created by a market research company. She regularly receives samples of new products from a variety of firms and fills out questionnaires about the products. The national consumer panel Lorraine is part of is engaged in:
a. premarket testing.
b. product launch.
c. test marketing.
d. product development.
e. concept testing.
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Related Book For 
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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