2. Many experts doubt the reliability and validity of online research surveys, but many marketing organizations see

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2. Many experts doubt the reliability and validity of online research surveys, but many marketing organizations see online research as a quick and convenient means of securing information from customers. Conduct some secondary research on the usefulness of online surveys, and form a position on the issue. Will online surveys continue to grow in importance?

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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