2. On October 1, 2010, an American, Bob Dudley, replaced Tony Hayward as chief executive of BP....

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2. On October 1, 2010, an American, Bob Dudley, replaced Tony Hayward as chief executive of BP. Does this change surprise you?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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