2. On the basis of your knowledge of the hierarchy of needs and the theory of motivation,...

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2. On the basis of your knowledge of the hierarchy of needs and the theory of motivation, what level of needs do the following brands appeal to? (Consider the slogan and anything you may know about the product’s advertising.)

a. VIRGIN MOBILE CANADA: It’s better to be a member

b. LUSH: Fresh handmade cosmetics

c. LG: Life’s good

d. ROLEX: A crown for every achievement

e. VISA: All it takes

f. ADIDAS: Impossible is nothing

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