2. Prices can vary, depending on the market being served. Because Dell sells its computers directly to

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2. Prices can vary, depending on the market being served. Because Dell sells its computers directly to consumers all around the world, the Dell website makes it easy to compare prices for various markets. Go to www.dell.com.au and look at the price of an Inspiron 6200 desktop computer. Next go to www.dell.com, the Dell US website, and find the price of the same computer. (If you need to convert currency to Australian dollars go to www.xe.com.) How does the price of the desktop computer vary? What would account for these differences in price?

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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