2. Some Australian consumers are purchasing hybrid or electric vehicles even though they are more expensive when

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2. Some Australian consumers are purchasing hybrid or electric vehicles even though they are more expensive when compared to compact conventional cars. Car marketers recognise that these consumers:

a. value contributing to a greener environment

b. are economically irrational

c. are responding to global corporate pressure for social responsibility

d. would prefer a four-wheel drive

e. all of the above.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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