2. Some Australian consumers are purchasing hybrid or electric vehicles even though they are more expensive when
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2. Some Australian consumers are purchasing hybrid or electric vehicles even though they are more expensive when compared to compact conventional cars. Car marketers recognise that these consumers:
a. value contributing to a greener environment
b. are economically irrational
c. are responding to global corporate pressure for social responsibility
d. would prefer a four-wheel drive
e. all of the above.
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Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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