2. The epinions.com website (https://au.trustpilot.com/review/www.epinions.com) is a clearinghouse for consumer reviews about different goods and services. Think of a particular business with which you are familiar, and then review the ratings and comments for that business on the epinions website. Discuss the extent to which this site might be useful to a marketer for that company who needs to gather market research about the company and its competitors. Identify the type of research this process involves—secondary or primary? 3. The ABS (www.abs.gov.au) provides access to a full range of statistical and reference information. Popular publications include:

Alcohol Apparent Consumption of Alcohol Alcohol Consumption in Australia: A Snapshot Crime Crime and Safety Australia Employment/unemployment Labour Force, Australia Household expenditure Household Expenditure Survey Click on to one of the publications and discuss, from a market researcher’s and a client’s perspective, how useful the information is and how readily this information can be applied. What are some important points that need to be taken into consideration when referencing these publications?