=+2. The president of XYZ Manufacturing Company of Buffalo, New York, comes to you with a license

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=+2. The president of XYZ Manufacturing Company of Buffalo, New York, comes to you with a license offer from a company in Osaka. In return for sharing the company’s patents and know-how, the Japanese company will pay a license fee of

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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