2. What consumer promotions are best suited for the following objectives? Briefly explain. (LO2) a. Trial purchase

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2. What consumer promotions are best suited for the following objectives? Briefly explain. (LO2)

a. Trial purchase

b. Repeat purchase

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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