2. What degree of distribution intensity is appropriate for each of the following? Justify your position. a.
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2. What degree of distribution intensity is appropriate for each of the following? Justify your position.
a. Toyota’s Lexus automobiles
b. Nike athletic shoes
c. Tide detergent
d. TAG Heuer watches
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THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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