2. What degree of distribution intensity is appropriate for each of the following? Justify your position. a.

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2. What degree of distribution intensity is appropriate for each of the following? Justify your position.

a. Toyota’s Lexus automobiles

b. Nike athletic shoes

c. Tide detergent

d. TAG Heuer watches

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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