2. When evaluating different alternatives for a Saturday-night outing to a fine dining restaurant, explain the difference

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2. When evaluating different alternatives for a Saturday-night outing to a fine dining restaurant, explain the difference between the universal set, the retrieval set and the evoked set. From which set of alternatives is the consumer most likely to choose the restaurant?

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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