2. When Lars Olofsson became chief executive of Carrefour, one industry observer described the position as one

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2. When Lars Olofsson became chief executive of Carrefour, one industry observer described the position as “one of the most difficult assignments in the industry.” Why do you think the job is so challenging?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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