2. When Marlon decided to buy a new computer, he thought about all of the brands he...
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2. When Marlon decided to buy a new computer, he thought about all of the brands he could recall seeing advertised, but he would consider only those brands he could buy at his local electronics store. This represents Marlon’s _____ set.
a. universal
b. retrieval
c. evoked
d. deterministic
e. behavioural
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Related Book For
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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