2. When Marlon decided to buy a new computer, he thought about all of the brands he...

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2. When Marlon decided to buy a new computer, he thought about all of the brands he could recall seeing advertised, but he would consider only those brands he could buy at his local electronics store. This represents Marlon’s _____ set.

a. universal

b. retrieval

c. evoked

d. deterministic

e. behavioural

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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