2. Why dont traditional department stores have the same strong appeal to younger Australian consumers that they

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2. Why don’t traditional department stores have the same strong appeal to younger Australian consumers that they enjoyed in the last half of the 20th century? Discuss which types of retailers are now competing with department stores.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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