2. Would it be relevant for Tetra pak to work with global account management (gAM)? If yes,...

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2. Would it be relevant for Tetra pak to work with global account management (gAM)? If yes, how should it be organized and which organizational set-up should Tetra pak make use of?

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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