2-8. When the first edition of this textbook was published in 1996, the World Bank defined low-income

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2-8. When the first edition of this textbook was published in 1996, the World Bank defined

“low-income country” as one with per capita income of less than $501. In 2003, when the third edition of Global Marketing appeared, “low income” was defined as $785 or less in per capita income. As shown in Table 2-4 of this chapter, $1,025 is the current

“low-income” threshold. The other stages of development have been revised upward in a similar manner. How do you explain the upward trend in the definition of income categories during the past 17+ years?

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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