=+2.Nike and several other well-known American companies are sourcing some of their production in Vietnam, thereby taking

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=+2.Nike and several other well-known American companies are sourcing some of their production in Vietnam, thereby taking advantage of a labor force that is paid the equivalent of $2 per day or less. Are goods labeled

“Made in Vietnam” likely to find widespread acceptance among American consumers?

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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