3. Discuss how a multinational can use its Web site home page to share information with its...

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3. Discuss how a multinational can use its Web site home page to share information with its employees around the world. Try to identify several ways in which the emergence of electronic communication links make it less difficult to implement a global strategy? Any negatives?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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