3. During the phase of a research project, researchers concentrate on gathering information about the organisation, its

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3. During the phase of a research project, researchers concentrate on gathering information about the organisation, its environment and the type of problem it may be facing.

a. situation-analysis

b. data-gathering

c. data-analysis

d. all of the above

e. none of the above

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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