3. During the phase of a research project, researchers concentrate on gathering information about the organisation, its
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3. During the phase of a research project, researchers concentrate on gathering information about the organisation, its environment and the type of problem it may be facing.
a. situation-analysis
b. data-gathering
c. data-analysis
d. all of the above
e. none of the above
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Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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