3. Explain the influence the following characteristics have on organizational buying behaviour: (LO2) a. Number of buyers
Question:
3. Explain the influence the following characteristics have on organizational buying behaviour: (LO2)
a. Number of buyers
b. Location of buyers
c. Derived demand and joint demand
d. Centralized purchasing
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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