3. How does the Smart compare to the Honda Element, Toyota Scion, or Kia Soul? Are these...

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3. How does the Smart compare to the Honda Element, Toyota Scion, or Kia Soul? Are these models targeting the same consumers as the Smart? In view of the Japanese carmakers’ success with these brands, do you think the Smart’s U.S. launch is too late?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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