=+3. Identify the six steps in the Strategic/ Consultative Selling Model and the outlined six-step presentation plan.

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=+3. Identify the six steps in the Strategic/

Consultative Selling Model and the outlined six-step presentation plan. Do these steps have global applicability or are they only used for selling in the home-country market? What special challenges face a sales representative outside his or her home country?

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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