3. Identify the six steps in the strategic/consultative selling model and the outlined six-step presentation plan. Do

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3. Identify the six steps in the strategic/consultative selling model and the outlined six-step presentation plan. Do these steps have global applicability, or are they used only for selling in the home-country market? What special challenges face a sales representative outside his or her home country?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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