3. If you were marketing a soft drink such as Pepsi-Cola or 7Up in Latin America, what...

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3. If you were marketing a soft drink such as Pepsi-Cola or 7Up in Latin America, what factors would you consider when developing a marketing strategy?

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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