3. Marketing evaluation and control procedures tend to be quantitative in nature. Is this the best approach
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3. Marketing evaluation and control procedures tend to be quantitative in nature. Is this the best approach for measuring the effectiveness of marketing strategies? Can you suggest any alternatives?
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Related Book For
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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