3. Marketing evaluation and control procedures tend to be quantitative in nature. Is this the best approach

Question:

3. Marketing evaluation and control procedures tend to be quantitative in nature. Is this the best approach for measuring the effectiveness of marketing strategies? Can you suggest any alternatives?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

Question Posted: