3. Mercedes-Benz manufactures a range of vehicles at varying price points. Is it better for the company

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3. Mercedes-Benz manufactures a range of vehicles at varying price points. Is it better for the company to make just one car for everyone or to make many different models that will suit different target markets? Which approach will offer better value to customers? Justify your answer.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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